O Instagram é atualmente uma das redes sociais mais populares do planeta. A plataforma conta com mais de 300 milhões de usuários ativos e a tendência é de um aumento ainda maior no decorrer do ano.

Com o seu crescimento notável, o Facebook adquiriu a rede de compartilhamento de imagens por US$ 1 bilhão e conseguiu fazer com que ela tivesse ainda mais notoriedade com o passar do tempo.

Mesmo com sua grande adesão, muitos usuários ainda possuem dúvidas clássicas sobre as imagens postadas, como por exemplo, o tamanho ideal de cada uma delas.

Então, qual o tamanho ideal para as fotos postadas no Instagram? Inicialmente, o tamanho costumava ser de 612px por 612px, mas mudou para 640px por 640px e na sequência foi alterado para 1080px por 1080px. Em 2015, o Instagram passou a adotar as imagens verticais e horizontais. Por isso, vamos ver os melhores tamanhos de imagens.
Os novos tamanhos do Instagram
Mesmo que a grande maioria das pessoas não se importe com o tamanho das imagens no Instagram, ele existe. Atualmente, a rede social apresenta três orientações de imagem:

Quadrado (Square)
Paisagem (horizontal)
Retrato (vertical ou portrait)
As três orientações mencionadas acima permitem uma maior versatilidade na criação de todas as imagens. Para postar as imagens corretas é necessário compreender algumas restrições impostas a cada uma delas.

Quadrado (1080 x 1080px)
A imagem quadrada deve ser exibida em no máximo 600 X 600 pixels. Mesmo que o Instagram consiga armazenar uma versão tão grande quanto 1080 X 1080 pixels, em uma tela grande parece que exibe um máximo de 600 X 600. O vídeo quadrado segue o mesmo padrão, não devendo ultrapassar 1080 X 1080 pixels.

Paisagem (1080 x 566px)
No modo paisagem, o Instagram, independente da imagem que usar, a plataforma irá redirecionar a uma iamgem no formato de 1080px X 566px.

Os vídeos de paisagem também possuem um tamanho máximo de exibição de 600 X 336,5.

Foto retrato (1080 x 1350px)
As imagens verticais ou retrato são mostradas em um máximo de 480 X 600 (ou 960 X 1200 para exibição de retina). O Instagram, ao que tudo indica, está armazenando fotos em um máximo de 1080 X 1350 em seus servidores.

Já, os vídeos verticais são exibidos a um máximo de 481 X 599.484. Como vimos, o número não é nada satisfatório para os designers gráficos.

Tamanhos no Instagram Stories
Copiado do Snapchat, o Instagram Stories faz um grande sucesso entre os usuários da rede social. As pessoas, assim que a novidade chegou, começaram as usar as Histórias de modo cada vez mais frequente e também criativo.

O que poucos sabem é que uma padronização da imagem é praticamente impossível, já que depende basicamente do dispositivo em que a História é visualizada.

Proporções de tela:
Proporção 16:9: De qualquer forma, o recomendado é o uso de imagens em 1080 X 1920 pixels para a proporção 16:9.
Proporção 18:9: Se você deseja contemplar a nova onda de smartphones, deve utilizar a resolução 1080 x 2240 pixels, proporção 18:9.

Esse artigo ajudou você?

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